PokerStars and Jelly Entertainment announce content collaboration
A range of Jelly’s online gaming titles will now go live via the PokerStars platform.
Key points:
– PokerStars has partnered with Jelly Entertainment
– A range of Jelly titles will now be available to PokerStars players
– This deal comes as part of a recent phase of expansion for Jelly Entertainment
A new content integration partnership has been unveiled between PokerStars and Jelly Entertainment, with a range of the latter’s titles now available for access by the PokerStars player base.
Now, following this direct integration of Jelly’s proprietary platform, a range of the supplier’s titles including; CleoPatrick, Midas Riches, Rookie Racer and the Lost Treasure Saga series, will go live for access by players on the PokerStars network.
Indeed, this content integration deal with the Flutter owned-and-operated brand represents the latest step in Jelly’s recently initiated expansion phase, with the company also specifying plans for market entries in the Greek, Romanian and Peruvian landscapes in 2026 as part of this release.
Speaking on this deal, Jelly Entertainment Chief Business Development Officer, David Newstead, said: “Given PokerStars’ position at the top of the industry, this is a huge statement for Jelly. PokerStars is one of the biggest and best-known brands in the very markets we’re targeting for growth. We’re thrilled to partner with such a world-class operator and excited about the opportunities this collaboration will bring.
“PokerStars is one of the biggest online gaming powerhouses in the world, and this agreement is yet more proof of the trust and confidence in Jelly’s capabilities. I’m confident their player community will enjoy the unique experiences our games offer.”
Good to know: Last November, Jelly Entertainment appointed a new CEO in Steven Matsell, who succeeded CBDO David Newstead
More recently, in January, the supplier announced another content integration partnership for the introduction of its slot titles to Bally’s subsidiary platforms, Jackpotjoy and Virgin Games, in the UK market.
Also in the UK market during Q1, PokerStars faced scrutiny from the Advertising Standards Authority, who banned an Instagram advertisement posted by the operator for irresponsible gambling promotion.
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